THE IMPACT OF INFORMATION SYSTEMS ON CUSTOMER RELATIONSHIP MANAGEMENT
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
THE IMPACT OF INFORMATION SYSTEMS ON CUSTOMER RELATIONSHIP MANAGEMENT
Abstract: This study aimed to assess the impact of information systems on customer relationship management (CRM) within organizations. The objectives were to examine how information systems enhance customer data management, improve personalized marketing strategies, and foster customer loyalty. A survey research design was employed to collect quantitative data from 270 respondents, selected using the Taro Yamane formula to ensure representation across industries with strong CRM practices. The study focused on a case study of a retail chain in Owerri, known for its customer-centric approach and CRM system integration. Conducted in Owerri, the reliability coefficient score was calculated at 0.88, indicating high internal consistency in survey responses. The findings indicated that effective CRM information systems contribute to enhanced customer satisfaction, increased retention rates, and improved customer lifetime value. The study recommends that organizations leverage CRM technologies to centralize customer data, personalize interactions, and implement targeted marketing campaigns to strengthen customer relationships and achieve sustainable competitive advantages.
Related Project Materials
PRIMARY EDUCATION IN NIGERIA-CHALLENGERS AND PROSPECTS
ABSTRACT
The research topic is “challenges and prospects of Primary education” in Nnewi Sou...
EVALUATION OF GEOLOGICAL MATERIALS WITH PLASTIC ADDITIVES FOR THE PRODUCTION OF DURABLE PAVEMENT BLOCKS: CASE STUDY OF OFFA, NORTH CENTRAL NIGERIA
ABSTRACT
The management of plastic waste (whose generation is on the increase) poses a great challenge to environmentalists owning to its...
ANALYSIS OF WORKING CLASS WOMEN’S EXPECTATIONS AND POST PATRONAGE SATISFACTION WITH TAILORING SERVICES
ABSTRACT
This study analyzes working class women‟s expectation and post patronage satisfaction with tailoring services in Adamawa State,...
FACTORS AFFECTING THE ACCEPTANCE OF ELECTRONIC VOTING SYSTEMS IN NIGERIA UNIVERSITIES
ABSTRACT
Using electronic voting systems is divisive as some countries used such systems and others did not. This thesis discusses countr...
A PHILOSOPHICAL ANALYSIS OF THE CONCEPTS OF RESPECT AND COOPERATION IN NIGERIA’S CIVIC EDUCATION CURRICULUM
ABSTRACT
Respect and cooperation are concepts of social values that accord dignity, honour to others and ensure collaboration to achieve...
THE EFFECT OF COVID 19 PANDEMIC ON HOTEL PATRONAGE
BACKGROUND OF THE STUDY
In 2020, Nigeria joined most countries of the world to witness a health pandemi...
SOCIAL MEDIA AND ORGANIZATIONAL IMAGE-MANAGEMENT IN THE NIGERIAN PRIVATE SECTOR: A STUDY OF NIGERIAN PRIVATE UNIVERSITIES
ABSTRACT
Given the important role that social media play in image management of any business entity in today’s digitalised world, t...
REMOVAL OF HEAVY METALS FROM AQUEOUS SOLUTION USING ACTIVATED CARBON PREPARED FROM AGRICULTURAL WASTES
STATEMENT OF PROBLEM
Human activities have led to immense pollution of our environment especially the water bodies. This is as a result o...
INFLUENCE OF PEER GROUP PRESSURE ON ADOLESCENTS SMOKING HABITS
ABSTRACT
The study examines the influence of peer group pressure on adolescent smoking habits in some s...
THE ROLE OF ORGANIZATIONAL CHANGE IN MOTIVATING EMPLOYEES
Abstract: THE ROLE OF ORGANIZATIONAL CHANGE IN MOTIVATING EMPLOYEES
Objective: This st...
